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Author Topic: IHOP President: IHOB gimmick was a success  (Read 6997 times)

Davmic

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IHOP President: IHOB gimmick was a success
« on: July 18, 2018, 08:52:02 PM »
IHOP President: IHOB gimmick was a success

IHOP is IHOB no longer, but did the name change gimmick actually help the company sell burgers? IHOP President Darren Rebelez talks to CNNMoney's Paul R. La Monica why the restaurant chain sees the controversial PR stunt as a success.



Source: IHOP President: IHOB gimmick was a success
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