ThisGlobe.com
General Category => Africa => kenya => Topic started by: Akeyo on September 10, 2024, 07:56:34 PM
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Bata Kenya rules out price wars as a market strategy
Bata is now setting up new stores via a domestic franchising model as it seeks to grow without a huge capital outlay.
Source: Bata Kenya rules out price wars as a market strategy (https://www.businessdailyafrica.com/bd/corporate/companies/bata-kenya-rules-out-price-wars-as-a-market-strategy-4756836)