Post by: Davmic on July 18, 2018, 09:27:21 PM
IHOP is IHOB no longer, but did the name change actually help the company sell burgers? IHOP President Darren Rebelez talks to CNNMoney's Paul R. La Monica about why the restaurant chain sees the controversial PR stunt as a success.
Source: IHOP President: IHOB gimmick was a success (http://rss.cnn.com/~r/rss/cnn_freevideo/~3/6HZG_uV4H6Y/ihop-president-ihob-burgers-pancakes-darren-rebelez-cnnmoney-orig.cnnmoney)